Classic : High-temperature heating mode for deep tobacco satisfaction (preheat time: 30 seconds) Standard : Medium-temperature heating mode for a satisfying tobacco experience with no tobacco taste (preheat time: 25 seconds) Quick : Low-temperature heating mode for a mild tobacco experience (preheat time: 10 seconds) Standard : High-temperature heating mode for a satisfying tobacco experience with no tobacco taste (preheat time: 10 seconds) Preheating time: 10 seconds) lil HYBRIDTM 3.0 Introduced by IQOS ] Detailed information Continuous use] 3 cigarettes [Charge cycle] About every 20 cigarettes (depending on heating mode) [Charge time] About 2 hours [Weight] 93 grams [Color] Bianca White / Noir Black [Cigarette type] Exclusive tobacco stick MIIXTM + liquid cartridge [Manufacturers suggested retail price] 3,980 yen ( Tax included) [Release Date] On sale sequentially from Tuesday, April 15, 2025*1 Sales Stors IQOS Official Online Store 4 IQOS Stores nationwide (Sapporo, Ginza, Nagoya, Shinsaibashi )2 IQOS Shops nationwide (some Yamada Denki affiliated stores, some Bic Camera affiliated stores )2 IQOS corner nationwide (some stores affiliated with Don Quijote, some stores affiliated with Home Center Musashi, some stores affiliated with Super Viva Home )*2 Cigarette stores nationwide including convenience stores*3 Phone sales Stors by Lil Customer Center Visiting Philip Morris Japan sales representatives or telemarketing by Philip Morris Japan sales representatives *1 Products handled differ depending on the sales channel
Limonene Smells citrusy and bright
a cigarette can be smooth, but it needs to get the job done
OOH executions feature stylised, glitchy photography shot by Pari Dukovic that evokes social smokers distorted perception of their habit and its harm, along with copy lines that strip bare common defences of social smoking
women: heart disease, cancer, and chronic lower respiratory diseases, such as emphysema and chronic obstructive pulmonary disease (COPD)
